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PEST Analysis

By melpurdue

QuickMBA: PEST Analysis
How a PEST analysis fits into the environmental scan. Provides some examples of the political, economic, social, and technological factors of the external macroenvironment.

This entry was posted on September 20, 2007 at 5:26 pm and is filed under Industry Analysis, Strategy: Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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