The book Who’s Buying… contains consumer buying trends on specific product categories including: Alcoholic and non-alcoholic beverages, entertainment, groceries, household furnishings, and several others.
Archive for the ‘Consumer Psychographics’ Category
Who’s Buying…
September 20, 2007Consumer habits & spending
September 20, 2007Choices III: is a massive survey conducted by Simmons Media & Markets. It is a study of consumer buying and media viewing habits. Choices III provides a significant level of flexibility in finding patterns and cross-matchingdifferent survey elements. Data is from their 2002 survey.
A tutorial is available at: http://www.lib.purdue.edu/cfsl/choices3/index.html
Mediamark Reporter: is similar to Choices III and presents data on consumer buying and viewing habits. It provides more prepackaged reports than Choices III.
Survey of Buying Power: Guide to consumer purchasing trends.
Guide to Household Spending: Provides information on spending habits in distinct catagories broken down by different demographic characteristics.
Lifestyle Market Analyst – Reference guide for consumer market analysis
