QuickMBA: Marketing Research
Marketing research, including problem definition, research design, data types and sources, sampling plan, data collection, data analysis, and reporting of the results.
Archive for the ‘Strategy: Marketing’ Category
Marketing Research
September 20, 2007Marketing Strategy
September 20, 2007QuickMBA: Marketing Strategy
Overview of marketing strategy issues, strategic decision making using marketing research results, multi-product resource allocation, product diffusion, and product management strategies.
Market Share
September 20, 2007QuickMBA: Market Share
Calculating market share, reasons to increase market share, drivers of market share, and why a firm might not want to increase market share.
Positioning
September 20, 2007QuickMBA: Positioning
Al Ries and Jack Trout popularized the concept of product positioning. This is a summary of the ideas put forth in their marketing classic, Positioning: The Battle for Your Mind.
Marketing Mix (4 P’s)
September 20, 2007QuickMBA: The Marketing Mix
Diagram of the 4 P’s of marketing (product, price, place, and promotion) and a list of some of the decisions to made for each.
Market Segmentation
September 20, 2007QuickMBA: Market Segmentation
An introduction to market segmentation and some bases for segmenting consumer markets and business markets.
